A Beautiful Story

During my time at ‘A Beautiful Story’ I worked on the design of a jewelry Autumm/Winter 2016 Collection. This project reflects many of the qualities that ietsmethaar also represents. Besides the hair- and make-up styling for the lookbook, I also researched cultural trends and translated them to concepts for the ‘A Beautiful Story’ Fall collection.

 

Even though trends are usually about change and renewal, I wanted my trend research to stay close to the roots and core values of the company. That is why I connected this trend research to another research project about natural gems. Gems are a key part of all lines developed by ‘A Beautiful Story’. This way I linked the development of society to the heart and core values of the company.

 

 

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