A Beautiful Story

During my time at ‘A Beautiful Story’ I worked on the design of a jewelry Autumm/Winter 2016 Collection. This project reflects many of the qualities that ietsmethaar also represents. Besides the hair- and make-up styling for the lookbook, I also researched cultural trends and translated them to concepts for the ‘A Beautiful Story’ Fall collection.


Even though trends are usually about change and renewal, I wanted my trend research to stay close to the roots and core values of the company. That is why I connected this trend research to another research project about natural gems. Gems are a key part of all lines developed by ‘A Beautiful Story’. This way I linked the development of society to the heart and core values of the company.



ietsmethaar uses cookies. You can read more on our page for cookie settings, where you can also decide which cookies you want to accept in a more detailed way. By clicking 'Accept' below, you accept all cookies on our website. If you click 'Decline', we will only place necessary and anonymised, analytical cookies. You can find more info in our cookie statement & privacy statement.